Nitin Manchanda

Nitin joined JLM in April 2020 taking charge of the business at the peak of the COVID-19 crisis. Within three months of joining, Nitin relaunched our flagship brand Morisons in the Health and Home Care category in response to the pandemic, and was responsible for bringing our flagship baby care brand Morisons Baby Dreams into growth six months post joining.

Nitin comes to JLM from the mighty ITC where he spent 20 years in Sales and Marketing functions. In his last role Nitin led the ₹1,250 cr Personal Care division at ITC as Divisional Manager Sales Head & Category Development, selling widely known brands like Fiama, Savlon, Charmis, Engage, and Vivel.

He has worked in various divisions at ITC including Foods, Confectionaries and Personal Care at growing positions — starting as an Area Executive in 2001 handling a ₹6 cr business, through to Asst. Manager Maharashtra, Brand Manager, Branch Manager, and Regional Sales Manager West.

With a keen focus on the big picture, Nitin has poised the business for sustainable growth with strong brands that have stood the test of time.

Nitin holds a BE Electronics degree from Nagpur University and an MBA in Marketing from Centre for Management and Development at Modinagar. He is an avid reader with a special interest in Finance, and strongly believes in thinking big — all his business strategies carry the common theme of 'expanding possibilities.'