1920-1930:- JL Morison Smith & Jones incorporated in the UK as a trading company of consumer products. The company manufactures and sells healthcare and skin care products in the UK and the Indian subcontinent.

1930-1940:- the company is incorporated in India as per Company Law

1940- 1950:- JLM Smith & Jones buys rights from Beiersdorf to sell Nivea Products

1950-1970:- JLM establishes itself in India as a master manufacturer and distributor

1970-1980:- Manufacturing facilities are set up in India in Bangalore and Mumbai

1980-1990:- Rasoi Group buys controlling stake in JL Morison

JLM manufactures (at Waluj, Aurangabad), markets and distributes Nivea products in India soon being known as the Nivea company associated with their deep blue pantone.


Nivea exits JLM post a healthy run with a robust distribution set up for them by JLM to form their subsidiary in India.

The company’s focus shifts to own brand Morisons Baby Dreams to grow our portfolio of baby products

Leaders Health Care manufacturing facility to Swiss standards was set up in Kolkata shifting base from Bangalore

Varunn Mody joined the business and added partner brands like Equal, St. Ives, Playboy fragrances from Coty and Bigen

JLM Partnership with Bigen


Shift begins from being known as a Nivea company to one with its own brands in portfolio.



with a focus on Own Brands – Relaunch of Morisons Baby Dreams as our Flagship Brand. 

Office relocated from a small nondescript property in Worli to one of the
best commercial complexes in



Introduced New Products in MBD.

Consolidation of partner brands- Bigen and Emoform.

Phased out own brands like Zero Gravity, Fresh Valley




Rasoi bottling plant started production of Morisons baby dreams feeding range under the leadership and guidance of Mrs. Shashi Mody 

JLM made its business fully integrated and real time by implementing SAP thus
bringing in deeper visibility, financial control and better risk management



Waluj restarted to manufacture Bigen.

Journey of Organization Development at JLM

Launch of JLM’s own E Commerce Website www.jlmorison.com/shop which is now www.morisonsbabydreams.com


Introduced Sales Force Application for field force tracking their movements and secondary orders in real time





Launch of SMART STORE program for enhanced MBD focus on exclusive baby stores



Celebrity brand ambassador – Sir Ravindra Jadeja for Bigen Men’s Beard promotion




JLM touches 100cr for the first time

Re – launch of Morisons with introduction of Germ Kill Spray in the COVID PANDEMIC

MBD becomes highest contributing brand by revenue


Release of Code of Conduct Policy

Automation of HR processes in partnership with Zing HR

Stronger Business Analytics with Power BI

Implementation of Production Planning in SAP at our Waluj factory

Bringing in Supply Chain Cost Efficiencies while improving Service Levels

Started our ESG Journey and Corporate Philanthropy Program – Stay at Work



Launch of Baby Care Range of Products

Launch of diapers in modern trade and E-commerce

Added new accounts : Nykaa, Apollo, Reliance Jio Mart

Project Kamyaab update :

Trained women : 316

Currently working : 181

EDP batch : 17