Shift begins from being known as a Nivea company to one with its own brands in portfolio.
with a focus on Own Brands – Relaunch of Morisons Baby Dreams as our Flagship Brand.
Office relocated from a small nondescript property in Worli to one of the
best commercial complexes in
Mumbai- PENINSULA BUSINESS PARK.
Introduced New Products in MBD.
Consolidation of partner brands- Bigen and Emoform.
Phased out own brands like Zero Gravity, Fresh Valley
Rasoi bottling plant started production of Morisons baby dreams feeding range under the leadership and guidance of Mrs. Shashi Mody (Chairman’s
daughter in law)
JLM made its business fully integrated and real time by implementing SAP thus
bringing in deeper visibility, financial control and better risk management
Waluj restarted to manufacture Bigen.
Journey of Organization Development at JLM
Launch of JLM’s own E Commerce Website www.jlmorison.com/shop which is now www.morisonsbabydreams.com
Introduced Sales Force Application for field force tracking their movements and secondary orders in real time
Launch of SMART STORE program for enhanced MBD focus on exclusive baby stores
Celebrity brand ambassador – Sir Ravindra Jadeja for Bigen Men’s Beard promotion
JLM touches 100cr for the first time
Re – launch of Morisons with introduction of Germ Kill Spray in the COVID PANDEMIC
MBD becomes highest contributing brand by revenue