[COUNTER_NUMBER id=12103]

Our Story

1920-1930:- JL Morison Smith & Jones incorporated in the UK as a trading company of consumer products. The company manufactures and sells healthcare and skin care products in the UK and the Indian subcontinent.

1930-1940:- the company is incorporated in India as per Company Law

1940- 1950:- JLM Smith & Jones buys rights from Beiersdorf to sell Nivea Products

1950-1970:- JLM establishes itself in India as a master manufacturer and distributor

1970-1980:- Manufacturing facilities are set up in India in Bangalore and Mumbai

1980-1990:- Our Chairman Mr. Raghu Mody buys controlling stake in JL Morison

JLM manufactures (at Waluj, Aurangabad), markets and distributes Nivea products in India soon being known as the Nivea company associated with their deep blue pantone.

Our Chairman professionalizes the company bringing in some of the best talent from the FMCG industry to grow the company and nurture our brands

Nivea exits JLM post a healthy run with a robust distribution set up for them by JLM to form their subsidiary in India.

The company’s focus shifts to own

Leaders Health Care manufacturing facility to Swiss standards set up in Kolkata for

Morisons Baby Dreams which had only feeding bottles in its portfolio added a range of personal care items like baby soap, powder and oil

Varunn Mody joined the business and acquired multiple partner brands namely Equal sweetener, St. Ives, Coty and Bigen.

JLM Partnership with Bigen

2011

Sakshi Mody (wife of Varunn Mody) enters the business.

Shift begins from being known as a Nivea company to one with its own brands in portfolio.

 

 

 

2012 –

with a focus on Own Brands – Relaunch of Morisons Baby Dreams as our Flagship Brand. 

Office relocated from a small nondescript property in Worli to one of the
best commercial complexes in
Mumbai- PENINSULA BUSINESS PARK.

 

 

 

2013 –

Introduced New Products in MBD.

Consolidation of partner brands- Bigen and Emoform.

Phased out own brands like Zero Gravity, Fresh Valley

 

 

 

 

2015 –

Rasoi bottling plant started production of Morisons baby dreams feeding range under the leadership and guidance of Mrs. Shashi Mody (Chairman’s
daughter in law)

JLM made its business fully integrated and real time by implementing SAP thus
bringing in deeper visibility, financial control and better risk management

 

 

 

2016 –

Waluj restarted to manufacture Bigen.

Journey of Organization Development at JLM

Launch of JLM’s own E Commerce Website www.jlmorison.com/shop which is now www.morisonsbabydreams.com

 

 

 

 

2017 –

Introduced Sales Force Application for field force tracking their movements and secondary orders in real time

 
 

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2018 –

Launch of SMART STORE program for enhanced MBD focus on exclusive baby stores

 

 

 

 

2019 –

Celebrity brand ambassador – Sir Ravindra Jadeja for Bigen Men’s Beard promotion

 

 

 

2020 –

JLM touches 100cr for the first time

Re – launch of Morisons with introduction of Germ Kill Spray in the COVID PANDEMIC

MBD becomes highest contributing brand by revenue

PROMOTER FAMILY